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Madd Hatta| / artists (M)|Profile:Houston TX-based rapper and the owner of Paid In Full Entertainment.|Aliases:Mista Madd|Mista Madd Biography|A fixture in Houston’s urban and rap establishment, Mista Madd is best known for hosting one of the city’s top morning shows on KBXX 97.9 The Box as radio persona the “Madd Hatta.” But on the business end, he was responsible for helping launch the careers of then-underground rappers Paul Wall and Chamillionaire on his Paid in Full Entertainment label. From the mid- to late ’90s, before the morning show gig, he ran the Straight from the Streetz radio show (which also aired on local TV) alongside Southern rap producer Simon “Crazy C” Cullins, Jr. (Scarface, Do or Die, Eightball & MJG). Breaking many local acts, the show was an important medium for Houston hip-hop. Using the Straight from the Streetz title, Madd also released a series of Houston Hard Hitters compilations through his Paid in Full imprint. However, the Mista Madd alias was first introduced on the full-length album PH Factor in 1997. His major local hit, “Down South,” featuring Slim Thug and Yungstar, came by way of his 2000 LP Can I Live? It was a few years after, in 2002, that Paid in Full acquired Paul Wall and Chamil...
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