Now On is tagged as: hip-hop, hip hop, underground, the tones, sxsw 2009
Approximately four hours into a flight from L.A. to New York, if you look out your left side window you’ll see this mitten-shaped state that to you may be lost in the shadows of Motown. However, if you slide on your complimentary airline headphones at the precise moment when Ann Arbor comes into view, you’ll hear this * Boom Bap * sound that may be new to you, but that Michigan has known about for years… A sound so universally appealing you’ll be calling your jet an “aero-plane.” A sound so rich with the soul of Detroit you’ll be calling your pilots “cats.” A sound so progressive you’ll begin to wonder why you’re sitting on a floatation device and not a parachute. The music you’re listening to on todays flight comes care of Michigan’s ground-breaking Hip-Hop take-over, Now On. Hip-Hop lovers the world over have been inundated by cynics who think they’re part of a dying art form. On the contrary, the members of Now On are leading a rebirth of the very fundamentals that defined Hip-Hop thirty years ago: originality, voice, culture and of course, entertainment. In fusing and confusing this elemental barometer, Now On emerges with a grimy freshness unseen or heard to date. Consisting of emcees IX Liv...
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