Four bloggers who are massive on the web – Johnny, Jimmy, Charlie and Alex – have been given just 10 weeks to crowd-source a number one single for BBC Children in Need.
Our Chartjackers have no money, no music industry experience, and are not allowed to write, record or perform the single themselves: every aspect – from title to lyrics, from musicians to producers – must be blagged from the BBC Switch audience and the wider internet community.
Online, Johnny, Jimmy, Charlie and Alex have nearly 350,000 subscribers between them. Their videos, rarely filmed outside of their respective bedrooms, frequently rack up hundreds of thousands of views. But outside of the online community, our lads are total novices and music industry virgins. They do not have any funds to draw on to pay for their vision, and must sell tens of thousands of singles to achieve their dream of a number one single. |
