In the late 1990s Joe and Malique formed a musical duo under the Positive Tone label. Their first big break took place in 1999 when their first singles, Li’l Fingaz and Too Phat Baby entered normal rotation on local radio. Joe and Malique’s first recorded collaboration won so many fans that the producers quickly began work on their new album, entitled Plan B. So far, Plan B has sold over 45,000 copies and has garnered a double platinum award. Cashing in on the duo’s fame, recording label Positive Tone, a subsidiary of EMI International, produced a re-issue of Plan B entitled Plan B Platinum Edition, the CD pack included two new songs, “Clap to This” and “Last Song”. Song lyrics were also included in the Platinum Edition and all albums and singles thereafter. The music video for a track from Plan B, “Just a Friend”, was produced in collaboration with Maxis Hotlink and debuted on Malaysian television channel ntv7. The video features cameo appearances from local artistes M. Nasir, Fauziah Latiff and Ferhad, and Malaysian track & field athlete Watson Nyambek. Most of the scenes were shot locally, in the city of Kuala Lumpur. The group took a brave step and included issues regarding homosexuality in the video, addressing a topic which is usually avoided in conservative Malaysia. “Just a Friend” became the first music video produced by a local music act to be shown on national television. Too Phat have also collaborated with American hip hop artist Warren G, bringing them much credibility in a genre perceived to be more rooted in African-American culture. In 2005, they produced their latest album Rebirth Into Reality featuring various hip-hop artists from East Asia. The album’s first single Dua Dunia features award winning Malaysian singer Siti Nurhaliza. myspace|facebook page |
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