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Axwell & Bob Sinclar feat. Ron Caroll
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Positiva and Defected Records have announced a joint-venture deal for the release of Axwell & Bob Sinclar feat. Ron Carolls What A Wonderful World.
Tipped as one of the biggest crossover dance records of 2008, What A Wonderful World will receive a full release on 29th September (digital release 22nd September) on Positiva/Defected.
What A Wonderful World has already received considerable radio support from Radio 1s Zane Lowe (Hottest Record In The World) and Pete Tong (Essential New Tune), Galaxys Sarah Main, and more, as well as club exposure from some of dance musics biggest names.
This is the first time Positiva and Defected have joined forces, mirroring the collaboration between both labels respective stars; Axwell has given Positiva chart hits including Watch The Sunrise and 2007s I Found U, while Frenchman Bob Sinclar has spent 8 highly successful years with Defected, enjoying Top 10 success with hits including World Hold On and Rock This Party.
The joint Swedish and French production comes with vocals courtesy of American singer/songwriter, Ron Carroll, responsible for house music staples such as My Love and Lucky Star, and the man who wrote the lyrics to Barbara Tuckers Get Lifted, a hit for Positiva in the mid-1990s.
Positiva director, Jason Ellis, said:|Ax & Bob have delivered the feel good hit of the summer, and we’re delighted to be working alongside our friends at Defected Records to help secure its success in the UK.
Defecteds CEO, Simon Dunmore, said:|With the significant noise that Wonderful World was making it was obviously going to be a competitive deal. Both artists have enormous loyalty to their labels so rather than the labels competing against each other the joint venture was the way to go. The buzz on the record is incredible so it is great to have twice the resources to get behind an exceptional collaboration.”
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