After participating in some teen programs as a singer/actor, he got the main role in the telenovela (soap opera) “Gallito Ramírez,” which made him a famous actor. Later, another telenovela, “Escalona” made him return to his “costeño” roots (he was born in Santa Marta, the same town of the famous soccer player “El Pibe” Valderrama, located in the north coast of Colombia) and mainly to sing classic vallenato songs of one of the most prestigious vallenato composers, Rafael Escalona. The soundtrack of “Escalona” quickly became a major hit in radio and CD sales and allowed vallenato to conquest other colombian cities outside the “costa” (north coast) that hadn´t previously accepted it. After forming a band called La Provincia, the singer and guitarist began performing a local style known as Vallenato, successfully touring his native country, Colombia, and South America. In 1994, Carlos Vives’ “La Gota Fria,” became his first smash, climbing on the most important music charts around Latin America. In 1996, under the slogan of Unete A Los Locales (Join the Local Ones), the talented musician created his own label, called Gaira, to promote and give an incentive to local artists like “Bloque de Búsqueda” and “Distrito”. Carlos Vives also hosted an important show of the Colombian TV, “La Tele”. With irreverent and sometimes escatologic humour this program promoted the figures of Martin De Francisco and Germán Moure, in a country where criticism has always been divorced of popular jokes. This program was then reborn as an animated version which turned to be the first weekly 25 minute animated series of Colombia and Latinamerica, called “El Siguiente Programa” (“The Next Show”) His style, which mixes vallenato, rock and champeta (an African-influenced music) was then used by several Colombian artists, giving birth to the “Tropipop” movement. |
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