Bob Stanley and Pete Wiggs of the band had written and recorded the dance track 7 Ways To Love with Saint Etienne vocalist Sarah Cracknell on vocals but felt the song was too “cheesy” for the Etienne name. Therefore they released a 12” white label under the Cola Boy alias. After massive club success, it eventually got picked up by major label BMG Arista. Due to contractual reasons, Stanley & Wiggs re-recorded the vocals using Cracknell’s friend Janey Lee Grace’s (now a BBC Radio 2 DJ) voice. For promotional purposes the band was represented by Grace and a friend of Bob Stanley’s called Andrew. The single went Top 10 and BMG asked them to follow it up with another single and potentially an album. The next single - co-written by Grace and Saint Etienne producer Ian Catt - called “He Is Cola” flopped and the Cola Boy project was shelved. In February 2009, the alias was dusted off and applied to a remix for the latest Saint Etienne single “Method of Modern Love”. |
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