Born Craig Ashley David on May 5, 1981, David was slicing and dicing ragga and R&B on the local station PCRS 106.5FM and found himself playing club gigs prior to rubbing elbows with some of music’s finest. It was during this time he hooked with Artful Dodger’s Mark Hill. After winning a national writing competition, Craig was more than ready to start producing with Hill. His big break came when he put his own additives on Damage’s “I’m Ready,” a B-side to “Wonderful Tonight.” Soon thereafter he remixed his own version of Human League’s “Human” and started himself a regular spot in area clubs during the weekends. “Rewind” was another underground smash, specifically a definitive move for David. His respect for Stevie Wonder, Faith Evans, and R. Kelly was most apparent, however his own vocal talent was beginning to shine. He and Hill’s specialty show on Capital Radio provided another outlet for David to shape his musical work of genius. “Fill Me In” proved yet another hit, shooting straight to number one in summer 2000. David was now the youngest British male solo artist to have a number one single. He was 19-years-old. A deal with Wildstar Records in the U.K. sparked toward the end of the summer as “Re-Rewind” and “7 Days” gained praise in late November. A stateside agreement with Atlantic also led to more global hype. He had sold 3.5 million records worldwide and garage was finally becoming massive overseas and it was David’s debut Born to Do It that was at the head. But not all were pulling for this R&B prodigy. Aside from winning three awards at the MOBO’s in October, Craig David walked away empty handed at the 2000 Brit Awards in February 2001. He was up for six nominations, including Best British Male Solo Artist, Best British Newcomer, and Best British Single for “7 Days,” but industry politics fell into operation. Many mainstream stars came to David’s defense, artists such as Elton John, U2, and Robbie Williams, professing their disgust for the ill recognition for David and his musical efforts in the past year. Death threats soon followed for the superstar in spring 2001 as he took the stage in a show in London. An anonymous caller claimed a soldier would injure David with tear gas and hand grenades. Still, his record sales continued to soar in the U.K. with sales of Born to Do It increasing over 100 percent after his dismal beginning months of 2001. He bombared American Shores with a deal with Atlantic and released Born to Do It stateside in summer 2001. Mainstream radio flocked to him immediately. Missy Elliott, Beyoncé Knowles, and Usher called themselves fans. The next year, things didn’t simmer down for the now international pop star. Craig David returned with a sophomore effort Slicker Than Your Average in November 2002. This particular album saw a much grittier side from David. Debut single “What’s Your Flava?” also became one of the year’s hottest singles. In 2005 he released his 3rd album “The Story Goes…”, the first single of the album, “All The Way”, returned him to the top three, and the second single, “Don’t Love You No More (I’m Sorry)”, tied with “7 Days” as his longest running single in the charts since “Rewind”, spending 15 weeks inside the UK top 75. However, the album’s third single, “Unbelievable”, debuted and peaked at #18 in March 2006. In 2007, he collaborated with UK rapper Kano on his upcoming album London Town, for the single “This is the Girl”. The track was released on August 27, 2007 and debuted at #18 on the UK charts. The first single “Hot Stuff” from the album Trust Me, was released on November 5, 2007 . The single was a top ten hit, whilst the album charted at #18 on the UK Albums Chart. “6 of 1 Thing”, the second single to be taken from Trust Me charted at thirty-nine on the UK Singles Chart, becoming his second lowest charting single to date. His UK tour will start in June 2008, details of which can be found on the official website. |
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