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Serebro (Серебро, “Silver”) are a Russian trio, who finished third at the Eurovision Song Contest 2007 in Helsinki with their track “Song #1”. The band consists of lead singer Elena Temnikova along with two backing singers Olga Seryabkina and Marina Lizorkina. The band was formed in 2006 by the prominent Russian producer Max Fadeev.
Eurovision Song Contest 2007| |In late March of 2007, the jury commission of Russian national TV channel — Channel One were choosing Russia’s representatives for the Eurovision Song Contest 2007. To everyone’s surprise, the commission choose a fully unknown band named Serebro, which managed to overcome some famous native artists. In the Eurovision Song Contest 2006, Dima Bilan with his song “Never Let You Go” reached the second place which automatically allowed Serebro to perform in the 2007 final.
On the 12th of May, Serebro performed as number 15 in the final. They got 12 points from Armenia, Belarus, and Estonia and 10 points from Ukraine. The winner, Serbia, gave them 7 points. Serebro received third place at the Eurovision Song Contest 2007, with a total of 207 points. Serebro later said: “We are happy because of our third place. But, the most important thing is that we weren’t there because of ourselves, it was for our fans, Russia and Russian people”. The performance in Helsinki became their first official release and first concert for an audience.
2007 - present
After the success at Eurovision Song Contest 2007 in Helsinki, Serebro rapidly became one of the most popular bands in Russia. Since Summer 2007, the group has visited various concerts and events in Russia, Kazakhstan, Turkey, Poland, Uzbekistan, and Belarus.
All band singles, without their real titles, will be named: Song#1, #2, #3, etc. As the group and their management have stated, so it will be easier to recall their songs.
Soon after the Eurovision contest, Serebro released “Song #1” as a single CD, which contained 13 different versions of “Song #1 marked by colours, as well as an extended version of the video. The girls then released a Russian version of “Song #1”, called “Песня #1”. It was Serebro’s first Russian single. This song has two versions, original and censored. In July 2007, the group released their second song, “Дыши”, which is also titled “Song #2”. It became as popular as “Song#1” and climbed up to the top of the chart. Later in October, a video for “Дыши” was released.| |At the RMA awards in early October 2007, Serebro performed a new song titled “What’s Your Problem?”, which is still unconfirmed as an official single and the song number of it is still unknown. Serebro was nominated in four categories at the MTV RMA 2007 awards: Best Pop-project, Best Debut, Best Song and Best Video. The voting results on the Internet allowed them to win the award for Best Debut.| |In December 2007, Serebro won another award at the Golden Gramophone Awards, a big music award ceremony organized by the biggest radio broadcaster in Russia, CIS. Serebro also won a World Music Award in 2007 for the best selling Russian artist. Unlike previous eastern European winners of a World Music Award (e.g. Ruslana from Ukraine in 2004 and Dima Bilan for Russia in 2006), Serebro did not perform at the event.
In late February, Serebro performed “Журавли” on Звэзда, a popular television programme in Russia. This song is similar to that of “Дыши” and is much softer in tone than “Song #1” and “What’s Your Problem?”. The show featured artists singing patriotic songs. “Журавли” is one of the most famous Russian songs coming out of World War II. Originally written as a poem by Rasul Gamzatov and later became a very well known song.
On May 13, 2008 Serebro announced on their official website that will be releasing their third official single, called “Опиум”. The site says that the song will premiere on a Russian morning radio show BrigadaU on Europa Plus radio and that until March 17th Europa Plus will hold exclusive rights to play the song. “Опиум” is the third official single making it Song #3 as opposed to “What’s Your Problem?” which was only preformed, not released. The girls also announced they will release the English version of “Опиум”. In English the song is called “Why”.
In January 2009 the girls released “Скажи, не Молчи” (Say, do not be Silent), and became the girls 3rd number 1 in Russia.
Debut album
Serebro’s debut, Опиумроз, translated as Pink rose was expected to be released in October 2008. However was postponed for unknown reasons. The album was released in two versions, in Russian and in English. The band is currently in negotiations with Warner and SONY with the hope to release the English album internationally. The girls hope for the album to be released in the US.
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