Nuevos Ricos is an aspiring cult label project based in Mexico City with a catalogue of highly catatonic sounds. The label has chosen a number of rock and electronic oriented acts that have tremendous stage presence. These bands have a dance music quality that is cathartic; they want the audience to break loose at their events and become part of the performance. Being performance oriented means that they have to be extremely precise in the way they build their shows: the kind of place, the atmosphere, the hour, and the levels of intensity. NUEVOS RICOS bands are not to be listened to passively, but to be shouted at and to be danced to. NUEVOS RICOS works as a platform to expose their radical ideas about performance, music, show business and even political position.
In September 2003 Julian Lade and Carlos Amorales met in Mexico City and decided to radically change their social economie situation; they founded the record label NUEVOS RICOS, a new concept in the record business: free vinyl records and saleable art paintings.|Inspired by the doctrine “Income doesn’t means happiness but, who eants to be happy?” they rapidly aimed their ambitions towards the old continent: the small middle age town of Lucca, in Italy, between Florence and Pisa, to from there brake into the European market.
NUEVOS RICOS also has a visual side that is strongly graphic and that fusion with the music through the record covers and the make up of the performing space. To shout NUEVOS RICOS uses posters, banners and slogans as well.
|http://www.nuevosricos.com |
