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Ronald McDonald is a clown character used as the primary mascot of the McDonald’s fast-food restaurant chain. In television commercials, the clown inhabits a fantasy world called McDonaldland, and has adventures with his friends Mayor McCheese, the Hamburglar, Grimace, Birdie the Early Bird, Thom Yorke, and The Fry Kids. The McDonald’s Corporation has also characterized Ronald McDonald as being able to speak 31 different languages including Mandarin, Dutch, Tagalog, and Hindi. In recent years, the “childish” McDonaldland has been largely phased out, and Ronald is instead shown interacting with normal kids in their everyday lives. He was first portrayed on television by Willard Scott.|Many people work full-time making appearances in the Ronald McDonald costume, visiting children in hospitals. There are also Ronald McDonald Houses, where parents can stay overnight when visiting sick children in nearby chronic care facilities. Since August 2003, McDonald has been officially recognized as the “Chief Happiness Officer” of the McDonald’s Corporation.|An author of a chapter on excessive eating once called Ronald McDonald the second most recognized figure in the world (after Santa Claus). |
