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San Soda was raised on a parental diet of The Beatles and Queen. So it was only quite natural for him to progress into mainstream music. He joined a local radio station in his teens and pretty soon became a DJ playing bigger mainstream functions and local youth parties… … At age 18 he visited the Clues bar in his home town, quite unaware that this little place had been the breeding ground for all kinds of underground music for years. On that very night he visited none other than Chicago legend Tyree Cooper was jacking the place up, invited by long time Clues resident and leading Belgian house DJ Red D. San Soda’s musical world was turned inside out on the spot and he hasn’t looked back since… … The internet allowed him to explore this compelling new music and pretty soon he discovered Theo Parrish, Jus Ed and Omar S, which in turn led to more discoveries in Chicago house, New York deep house, soul, hip hop and funk. In short, good black music in general and the notion that music would truly rule his life from now on… … It was only a logical step from devouring this music to making it. As with most producers it took a while for San Soda to get going properly, but one demo he handed out to his team mate Red D – with whom he had gotten on very good musical terms - in the dressing room of their football team changed all that. Red D had been toying with the idea to start his own vinyl label, and the music San Soda gave him was the final trigger: We Play House Recordings was born and set up as an exclusive home for San Soda’s music and any like-minded producer that would cross the path of San Soda and Red D… … Over the last one year and a half We Play House Recordings has caused quite a storm in the world of deeper house music. Getting praise and play from people like Jimpster, Ame, Deetron, Reggie Dokes and many, many more. Be it as San Soda, as FCL (his collaboration with Red D), as a producer or as a DJ who does not believe in boundaries, one thing is for sure: deep music will forever rule San Soda’s world, and his music is very likely to rule yours as well the minute you hear it. |
