At 21 MC/Writer & C.E.O of DL Records Ltd has more achievements under his belt than a heavyweight Boxing champion. Tinie Tempah since the tender age of 16 has managed to remain on a vertical path to success using every opportunity to get his music heard by the masses. His first break as a musician came when Sony launched its PlayStation Portable (PSP) and used track entitled ‘Listen to the Vibe’ featuring Yazmin and DJ Ironik (Atlantic/Warner) for the futuristic racing game Wipeout Pure. This resulted in a promotional European tour alongside the likes of Sway (Konvict) and Dizzee Rascal (XL/Dirtee Stank). Whilst battling his A Levels, Tinie went on to shoot his first music video for promotional single ‘Wifey’ which went on to be an underground smash hit holding the Channel U urban chart top spot for 10 consecutive weeks. By this time Tinies profile had increased immensely and earned him a position at the forefront of British urban music, which deemed him suitable to represent ‘youth culture’ on the Put the Knives and Guns down record produced by Mike Stobbie (Composer behind BMW, Marks & Spencer & McDonalds commercials) and Rick Barraclough (Simply Red, Holding back the years). A spate of gun and knife related crimes amongst young Britain meant that the campaign received mass media coverage and Tinie was given the opportunity to share his thoughts and views across several news networks including, ITN, BBC and SKY. With an even bigger profile and A Level Exams drawing near, Tinie continued to balance College and Music and went on to feature on Wileys (Wearing my Rolex) second album ‘Playtime is Over’ as well as consistently touring major Towns and Cities around the U.K. After leaving college with 3 A Levels, Tinie went on to release his audio scrapbook ‘Hood Economics Room 147 (The 80 Minute Course)’. The promo single under the same name was again embraced by the underground and went straight onto the BBC 1Xtra Playlist. Perfect Girl of which Tinie is featured on shared the same joy and also made it onto the Kiss 100 Playlist. The success of the independent release under DL Records caught the attention of journalist Kelefa Sanneh (The New York Times) who went on to publish an article reviewing ‘Hood Economics - Room 147’ which read; ‘His nerve, his shifting rhyme schemes and even his accent (“can’t throw” becomes “cahn’t fro”) might charm American listeners, providing they can find a way to buy or steal this pleasingly overstuffed CD.’ However, this wasn’t the only attention Tinies audio scrapbook received stateside, he then went on to do an interview with Playboy Magazine alongside the Gym Class Heroes. Still considering whether to send of his UCAS application, Tinie continues to show growth as all round musician. Currently in the studio recording The Sexy Beast Volumes 1-3 and an untitled album due for release in 2009 his career is most certainly moving onwards and upwards. Tears available for download September 16th on iTunes. |www.myspace.com/tinielegend |
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