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Disney’s Friends for Change, (also referred to as Friends for Change: Project Green) is a pro-social “green” initiative that started in the summer of 2009. Disney’s stars stress environmental issues in the campaign. The year-long campaign draws on how Disney stars connect with young fans. Miley Cyrus, the Jonas Brothers, Demi Lovato, and Selena Gomez are among the stars in the 30 second to 2 minute public service announcements currently airing on Disney Channel, which explain how kids can help preserve the planet and tell them to go to the Friends for Change website to register and pledge which is sometimes said as “reg and pledge”. As part of the initiative, kids will have the ability to choose how Disney will invest $1 million in environmental programs. |
